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Our Story

PROLINK —
Canada's insurance Connection

Values Offering History Future Vision

Future Direction

Laser-focused investment in: (i) hiring the right people with the right passions and knowledge; (ii) educating our people on the clients we serve, the risks we address and the solutions we represent; (iii) implementing the technology and processes that will make us ever easier to do business with; (iv) nurturing the relationships that will serve our clients best and benefit them most.

History

In 1982, Wolf Leue, Joe McCabe and Paul Stevenson founded an insurance brokerage, Leue McCabe Stevenson Ltd., on the principles of integrity, honesty and caring. The three partners immersed themselves in the businesses and lives of clients, and built a reputation as valued advisors and advocates. By the 2000’s, LMS PROLINK was a national leader in serving associations, members, businesses, business owners and executives with business and personal solutions. Today, “PROLINK – Canada’s Insurance Connection” is one of largest brokerages in the nation. We have the market power to advocate, the expertise to advise, and the caring to treat you as if you were our only client.

Offerings

Our product offerings? We have it all. We represent over 30 of Canada’s top insurance companies. We offer the widest range of business, personal, life, health, travel and group plan solutions in Canada and have the ability to tailor solutions. Our most valuable offerings? We have the expertise to understand who you are, what you do, what you own, what you dream about, what you worry about and who you care about. We have the knowledge and judgment to deliver the solutions, coverage, and service that fit you and yours like a glove.

Vision

To make ALL clients (i) confident in knowing that they are making the right insurance decisions for their lives and businesses; (ii) secure that we will “have their backs” whenever there is an urgent need or problem and (iii) feel that they are an integral part of the PROLINK family. Ultimately we want to be EVERY client’s connection in the insurance industry.

Values

Caring, Expertise, Judgment, Integrity and Passion

Leadership Team

Joe McCabe

Chief Executive Officer

CEO, PROLINK Broker Network

Business Graduate from Ryerson Polytechnical Institute

As Chairman and CEO of PROLINK and the PROLINK Broker Network, Joe is responsible for the strategic direction of the two entities and for overseeing the implementation of the associated long and short-term plans. He acts as the direct liaison between these entities and the shareholders and Board of Directors. In Joe’s almost 40 years in the industry, he has developed a network of enduring personal and business connections with clients, insurance executives and partners. His unique perspectives and experience add immeasurable benefit to the executive team at PROLINK. As founder, Joe has been resolute in his belief that value comes with caring, integrity, honesty, engaging in the lives and businesses of clients and acting as an advocate and advisor. This belief continues to influence the strategic direction of the firm today.
Prior to PROLINK, starting in 1978, Joe “articled” with the Travelers and completed his technical and strategic leadership education leading to the designation of Fellow Chartered Insurance Professional issued by the Insurance Institute of Canada. After four years of building his practice, he and two colleagues founded Leue McCabe Stevenson Ltd. in 1982, the forerunner to LMS PROLINK Ltd., the PROLINK Insurance Group Inc., le Groupe d’assurance PROLINK Inc. and the PROLINK Broker Network. Today all these firms share the trade name PROLINK – Canada’s Insurance Connection.

Derrick Leue

President

Honours Bachelor of Commerce (McMaster University) Registered Insurance Broker (Ontario)

Joined PROLINK in 2005

Derrick is the President of PROLINK. Beyond driving the growth and performance of the firm, Derrick actively manages relationships with some of our largest national associations and commercial accounts. Derrick advocates passionately for our clients and for their experience with PROLINK. Our clients value his risk management expertise, particularly for associations, professional service organizations and professionals. He has an outstanding reputation with associations and thousands of professionals for delivering insightful presentations on the emerging risks facing individual practitioners and business owners. Derrick sits on the advisory boards of several insurance companies, advocating for product and service innovations to best serve our clients.
Prior to PROLINK, Derrick has sales, marketing, consulting and accounting positions at such firms as KPMG and Morningstar Canada.

Mark Davidson

Chief Operating Officer

Honours Bachelor of Applied Science (University of British Columbia) Executive MBA – General Management (University of Toronto)

Joined PROLINK in 2015

Mark is the Chief Operating Officer at PROLINK. He drives the continuous improvement of customer service and the effective deployment of information technology to make PROLINK ever easier to do business with. As Head of Marketing, Mark advances our marketing strategy, brand, customer interactions and customer communications. He is also responsible for our teams in business planning, marketing, commercial and personal insurance, information technology, finance and human resources. Mark greatly values his time with clients, prospects and insurers to identify opportunities to enrich the value that our clients receive from PROLINK.

Prior to PROLINK, Mark held general management, marketing strategy, sales management, sales, marketing and customer service management roles at such firms as Thomson Reuters, KPMG and IBM. He was also a Faculty Member with the Executive MBA Program at the University of Toronto.

Michael Loeters

Senior Vice-President – Strategic Clients and Risk Management

Honours Bachelor of Arts in Political Science (Wilfrid Laurier University) Registered Insurance Broker (Ontario)

Joined PROLINK in 2017

Michael is the Senior Vice President of Strategic Clients and Risk Management at PROLINK. He is responsible for driving the growth and strategy of our commercial insurance division, as well as managing his own book of clients.  Michael has always been a large advocate of proactive risk management and his clients have come to rely on him to bring industry best practises to their organizations.  He is constantly driving new coverage, service and delivery innovation to ensure the resiliency of our clients.  Michael holds leadership positions in a number of different insurance industry associations.  He has a passion for moving the insurance industry forward with new and innovative ideas.  He loves meeting with clients, prospects and insurers to help them solve their problems and take advantage of new opportunities.

Brian Mahon

President, PROLINK Broker Network

Bachelor of Arts – Psychology (University of Maryland, Baltimore County)

Joined PROLINK in 2014

As President of the PROLINK Broker Network, Brian is responsible for the strategic growth and financial performance of one of the largest private networks of independent insurance brokers in Canada. He plays an active role in identifying and recruiting entrepreneurial brokers and agents whose principles align with the visions and strategy of PROLINK and who seek independence within a supportive environment. Brian oversees the onboarding of new brokers as well as the support, information technology, training and regulatory services that we provide. Ultimately he is responsible for the satisfaction of all our network partners.
Prior to PROLINK, Brian held a variety of positions within agency management and operations at State Farm Insurance.